May 4, 2018

My financial advisor finally tracked me down today. He has been calling and emailing me for a week. I wasn’t consciously avoiding him, but I know what he wants. It’s time for my semiannual portfolio review and realignment. For me, that’s like going to the dentist. 

My f...

March 22, 2018

I met Joe in college. He was short and scrawny with thinning dark hair that stuck out like Doc from the Back to the Future movies. He drove a nerdy hatchback, wore shabby clothes and shaved his patchy beard once or twice a week… about as often as he bathed.

And, he was...

November 10, 2017

How annoying. For the third month in a row I circled a ridiculous and unnecessary charge on my credit card bill. I had been meaning to unsubscribe from this site months ago, but hadn’t pulled the trigger. I call it a dummy tax because I’m a dummy for not canceling the...

October 27, 2017

I learned how to become an effective leader with one question: “Ken, what do you think?”

I was literally the only person not seated at the enormous conference table filled with Victoria’s Secret executives. I was not an executive. The table was overcrowded, so as the lo...

October 12, 2017

My friend and colleague Kevin is a master persuader. I’ve never seen him get dragged into an argument, but I have seen him influence argumentative people (dozens of times) with a rather artful form of mental judo. His approach is simple and extremely effective. Here it...

August 17, 2017

Have you ever made a poor decision that haunted you for years after? I made such a decision in 2006; I bought a rental property. Yep, a year before the real estate bubble burst, I decided to become a real estate mogul. Buy high and sell low was my motto. That property...

July 19, 2017

It is true that empirically attractive people enjoy certain advantages in life. They are considered more competent and make more money than their less attractive counterparts (12% - 14% more). It’s not fair, but it’s true. Attraction is a powerful tool of influence.


June 29, 2017

In my last post, I discussed the powerful persuasion tactics of using compliments and complements. In essence, those techniques harness the forces of likeness and liking. Likeness in that you and the other person are alike or in the same group. And liking, in that you ...

June 22, 2017

I nervously sat directly across from a tall bearded man wearing a sweater-vest and a blue and white striped tie. He was thumbing through a thick, black folder trying to figure out who in the world the candidate was sitting on the other side of the table. It was a morni...

June 15, 2017

My 14-year old son, Alex, is a budding filmmaker. It is his passion. This summer he is shooting the third installment of his Python movie series starring his sister and featuring his cousins and friends. Over the last three years, he has dedicated himself to improving...

Please reload


by the Seven Deadly Sins of Decision Making & Influence

PERSUADED by the Seven Deadly Sins of Decision Making and Influence

Available Here







Atlanta, GA

© 2017 39 Consulting, LLC. Website created by Taylor Street Designs