Agents of Influence: Emotional Arousal
I recently read the account of a man accused of a heinously violent crime. He didn’t fit the mold of a violent criminal. He was a...
Agents of Influence: Too Little Information
My daughter recently took up lacrosse. Admittedly, I know nothing about the sport. Thankfully, her coach sent the team parents a one-page...
Agents of Influence: The Dreaded TMI
Years ago I was hired to lead a small business with a ton of potential. I had so many ideas when I accepted the position; it seemed ripe...
Agents of Influence: Time Pressure
The contract with one of our largest customers was expiring soon. The account manager of the business, vice president of our division and...
Politics And The Marketing Of Ethical Dilemmas
I have two sets of friends with diametrically opposed political viewpoints: one group identifies with the left and the other with the...
Making A Case For Napoleon Complex
A colleague and I were having a casual conversation at the office one day, when an associate’s name was mentioned. My colleague...